By Andrea Hoffman, Culture Shift Labs

Some moments are uniquely transformational, and this is one of those times. Economic disruption related to the recent pandemic, social upheaval surrounding the #MeToo and Black Lives Matter movements, and a rapid transition to remote work have collectively made change an operational imperative.

Simply put, this is a moment of forced innovation, requiring businesses to rethink their methods to produce better outcomes. As a result, many companies are turning to consultants, hoping that new ideas and fresh insights can propel their businesses forward and provide a competitive advantage.

In response, major consulting firms are…


Culture Shift Labs

Last year’s racial justice protests in the wake of repeated instances of police brutality and generations of systemic inequality created a groundswell of support for new programs and platforms to help solve these problems.

For companies, this represented an opportunity to re-evaluate their approaches to hiring, developing, and promoting diverse teams, especially from the Black and Latino community. In response, organizations pledged billions to support diversity efforts, putting significant financial backing to these long-overdue initiatives.

Of course, pledges and promises are not the same as outcomes and systemic change.

That’s one of the obvious takeaways from last year’s racial unrest…


By Andrea Hoffman, Culture Shift Labs

2020 was a cultural and professional inflection point, forcing a racial reckoning that was decades in the making. Ultimately, massive protests gave way to expansive promises as board members, c-suite executives, entrepreneurs, millionaires, and billionaires committed to doing their part to promote equity and inclusion.

At the same time, we’ve seen an uptick in the number of women and minorities serving on corporate boards, and the political influence of Black and Latinx voters has never been more pronounced. Even so, there is a lot of work to be done.

Less than 2% of VC-back…


George Floyd’s murder at the hands of a police officer in May 2020 galvanized millions of people to take up the cause of systemic racism in the US. Most noticeably, it prompted protestors to take to the streets, demanding change after decades of inaction.

For William Crowder, an early-stage investor in tech companies, it was a reminder that the more things change, the more they stay the same.

Floyd’s cries for help and the haunting refrain “I can’t breathe” are a tactile reminder that getting people to listen is just the beginning when it comes to overcoming deeply ingrained inequities.


What is the secret weapon top defense and IT companies use to win the STEM talent war? The National GEM Consortium, a venerable nonprofit headquartered in Alexandria, Virginia. Corporate executives from Intel, Northrop Grumman, Space X, Lockheed Martin, Boeing, Aerospace, and other premier companies are all part of the GEM Consortium, which enables them to sponsor GEM Fellows, and access GEM’s database of past and present STEM scholars. GEM Fellows are graduate students with an average GPA of 3.5 in a STEM-related major (Science, Technology, Engineering or Math).

Each student must pass a rigorous screening and application process before being…


Hidden Healthcare Figures

“We don’t know any.” That is the oft heard refrain from decision-makers who would like to build more diverse and inclusive companies, but find it challenging to identify highly qualified job candidates from underrepresented groups. The healthcare and wellness space is not immune to this refrain. However, as many people learned at this year’s Culture Shifting Weekend Silicon Valley (CSW), there are thousands of innovative professionals of color in the healthcare industry who are leveraging technology to benefit the health and wellness of individuals across our nation, and around the world.


Finding the Right Diversity and Inclusion Technology

What is top of mind for the CEOs we work with? Recruiting talented experts of color — and more important — retaining them. These CEOs understand that the most vital resource of any company is talent. Bill McDermott, SAP’s CEO, underscores that viewpoint: “We’re a company that believes in trust, love and the unqualified right of every person to be exactly who they are and live exactly how they choose.” But we’re often asked by accomplished leaders, “What do measurable diversity and inclusion (D&I) results look like? …


Innovation is widely defined as something new. Open Innovation occurs when a corporation combines external and internal ideas to advance its aims. Radical Innovation is a new idea, service or method that significantly disrupts a market and the financial performance of companies in that market.

Frito-Lay’s CEO had a big problem in the snack market. It was the late 1990s. The $13 billion unit of PepsiCo was failing miserably at appealing to the growing U.S. Latinx population. The CEO’s boss was not happy. Shareholders were not happy. Market research revealed that poor performance resulted from bland-tasting chips and a weak…


“The limits of tyrants are prescribed by the endurance of those whom they oppose.” Frederick Douglass

Since Frederick Douglass was being “recognized more and more” during Black History Month, it’s appropriate to start this blog with his quote about fighting for positive change, a fight that can make America even greater than it already is.

As the value of diversity and inclusion (D&I) faces attack in today’s acrimonious political climate, a range of business leaders in Boardrooms across the country continue to push forward with confidence on D&I. These leaders know that D&I strategies improve their corporations while advancing the…


I recently came across a fascinating new model for accelerating corporate philanthropy in a radically different way. In my 25 years of doing business, this is one of the most intriguing opportunities I’ve seen. It could be utterly transformative.

Corporate social responsibility is on the rise at the moment. Pledge 1% is supported by Salesforce Chairman and CEO, Marc Benioff, who is quoted as saying “companies can do more than just make money, they can serve others”. Richard Branson’s B Team supports 100% Human at Work. Conscious Capitalism has an annual summit for CEOs and Presidents to explore how to…

Andrea Hoffman

CEO @ Culture Shift Labs | Growth Strategist | Biz Dev Exec | Advisor to Leaders | Author | SME: Diversity & Innovation | Serving Early Adopting Execs.

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